SHEAFFER ADVERTISING PROOFS

This page last updated on 6/6/08



Parker Sheaffer Waterman Others
Esterbrook Wahl-Eversharp Carter's



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PLEASE NOTE: Due to the large quantity of vintage advertisements we stock, it is nearly impossible to show a photo of each ad. It would take a short eternity for these pages to load! Please don't hesitate to email us if you'd like to see a jpeg of a particular advertisement listed. We'll get a scan off to you pronto!

Listed below are original advertising tear proof sheets from the Sheaffer archives in Fort Madison, Iowa. Unlike regular magazine advertisements, many of these have the name of the magazine and publish dates printed on them. Many are one sided instead of the usual two sided magazine ads. Colored ads are exceptionally brilliant. Great for framing and a neat little piece of history!


Visit our Gallery of Sheaffer Advertising Proofs Click Here

Thirties Forties
Fifties Sixties
ALL SHEAFFER PROOFS $10 ea or 3 for $25



SHTP-33 ca. winter 1935, B&W, 9x12 newsprint, "Few Gifts are the World's Finest...But Sheaffer's Lifetime Pen", Crest Feathertouch boxed set, Statesman boxed set, Craftsman boxed set, 3 Dry-Proof stands shown


Sheaffer Proofs
Thirties Forties
Fifties Sixties
ALL SHEAFFER PROOFS $10 ea or 3 for $25



SHTP-112 February 1945, March 1945, National Stationer, National Jewler, Geyer’s Topics, Office Appliance, American Druggist, Modern Stationer, B&W, 11x14, “The Curtain is Up!, On the Smash Hit of 1945 Sheaffer’s Billion Impression Advertising Campaign.”, illustrations of military officer giving speech, a symphony in the background, Skrip ink display “Choose your Color”, and a store window front display, displaying all Sheaffer Skrip inks.
SHTP-153 November, 1949, National Stationer, B&W, 9.5x12, “Thanks...to the Stationers of America..who have contributed so much to make Sheaffer’s America’s First Choice (by actual sales records)”
SHTP-182 November 1942, December 1942, January 1943, National Geographic, Popular Publications, Thrilling Group, full color, 11x14, “This is the time to Write!”, illustration of Crest “Triumph” Tuckaway for men or women.
SHTP-188 June 1 1943, Look, 14x22 (magazine cover, ad on front inside page), full color, “The Handiest Writing Set!...Sheaffer’s “Triumph” Tuckaway”, illustration of “Triumph” Tuckaway ensemble.
SHTP-195 January 1943, Readers Digest, full color, in Portuguese, 8.5 x 11, "Un Regalo de Buen Guston", illustration of boxed Triumph Crest black FP & pencil
SHTP-196 November 1947, Readers Digest, full color, in Portuguese, 8.5 x 11, "Triumph Tuckaway com pena geita especialmente para Ela", illustration of boxed Tuckaway black FP & Pencil with stainless caps
SHTP-198 January 1944, Readers Digest, full color, in Portuguese, 8.5 x 11, "Um presente de-duracao perpetua", illustration of Triumph FP and Pencil in black
SHTP-199 May 1947, Readers Digest, full color, in Portuguese, 8.5 x 11, "Ele Gostara de um presente que realce sua personalidade", illustration of boxed Triumph black FP and Pencil with stainless caps
SHTP-200 Feb 19, 1940, Drug Topics, B&W, 12 x 18.5 - printed vertically, "Sheaffers Free Jingle Tots Window Parade!", illustration of a store window displaying Sheaffer Skrip, this is an ad directed to dealers who can win cash prizes for the best window displays.
SHTP-201 October 1947, Readers Digest, full color, in Portuguese, 8.5 x 11, "Pontos Que Promovem Sue Preferencia Pessoal!", illustration of boxed Triumph Crest black FP & Pencil sitting on top of books
SHTP-202 August 1943, Readers Digest, full color, in Spanish, 8.5 x 11, "La Pluma Tuckaway Neuva - Vitalicia, Newvo Placer en Escribir", illustration of green striped Tuckaway FP & Pencil
SHTP-202
Click on image to enlarge
SHTP-203 August 1947, Readers Digest, full color, in Spanish, 8.5 x 11, "La Triunfo Baliant - La Pluma de Calidad Para el Hiombre Activo", illustration of boxed Triumph black FP & Pencil
SHTP-203
Click on image to enlarge
SHTP-204 June 1947, Readers Digest, full color, in Spanish, 8.5 x 11, "Por Cualquier COmparacion - el Mejor Regalo - Sheaffer's Triunfo", illustrations of boxed Triumph Crest black FP & pencil.
SHTP-204
Click on image to enlarge
SHTP-205 May 1947, Readers Digest, full color, in Spanish, 8.5 x 11, "Un Atesorara un Regalo que refleje su Personalidad", illustration of boxed Triumph black FP & Pencil set with aluminum caps
SHTP-205
Click on image to enlarge
SHTP-206 August 1947, Readers Digest, full color, in Portuguese, 8.5 x 11, "Triumoh Valian - a caneta de qualidade para o homem dinamico!", illustration of boxed Triumph black FP and Pencil
SHTP-207 October 1947, Readers Digest, full color, in Spanish, 8.5 x 11, "Puntos Personalizados Para La Preferencia Personal", illustration of boxed Triumph Crest black FP & pencil
SHTP-207
Click on image to enlarge
SHTP-208 March 1947, published in newspapers - long list of the newpapers and dates across top of ad, full color, 11.5 x 16, "here's the point...to Personalize Your Writing!", illustration of man's hand holding Triumph and writing a check, also t boxed sets shown
SHTP-209 July 1947, Readers Digest, full color, 8.5 x 11, in Spanish"El regalo que hace acreedor a un Muchas gracias todos los kias, ano tras ano...Sheaffers Triunfo", illustration of boxed Triumph Crest black FP and Pencil
SHTP-209
Click on image to enlarge
SHTP-211 December 1943, Readers Digest, full color, 8.5 x 11, in Spanish, "Una pluma Triunfo Tuckaway es un regalo para toda la Vida", illustrations of carmine striped Tuckaway FP and Pencil
SHTP-212 December 1943, Readers Digest, full color, 8.5 x 11, in Portuguese, "Una pluma Triunfo Tuckaway es un regalo para toda la Vida", illustrations of carmine striped Tuckaway FP and Pencil
SHTP-213 May 1944, Office Appliances, B&W, 8 x 11, "We've been making milestones!", a general Sheaffer ad talking about their milestones in manufacturing from 1913 through 1944
SHTP-214 May 1944, Readers Digest, full color, 8.5 x 11, in Spanish, "Su Belleza Deslumbradora..le Hace Orgullose de Poseerlo", illustration of green striped Triumph FP and Pencil
SHTP-215 August 1943, Readers Digest, full color, 8.5 x 11, in Portuguese, "A caneta permanente Tuckaway, a nove caneta garantida por toda a vida...Para um novo prazer em escrever", illustration of green striped Tuckaway FP and Pencil
SHTP-216 March 1944, Readers Digest, full color, 8.5 x 11, in Spanish, "Elegantes Instrumentos de Escritura", illustration of green striped Triumph FP and Pencil
SHTP-217 January 1944, Readers Digest, full color, 8.5 x 11, in Spanish, "El Regalo que se Avalora Toda la Vida!", illustration black Triumph FP and Pencil
SHTP-218 December 1947, various magazines - names and publication dates printed across top of ad, two color - aqua, B&W, 14 x 17 - printed horizontally, "Do you believe in Santa Claus? Merry Christmas", line drawing of Santa holding a double desk set on right side of ad, framed picture of winter scene and text about Sheaffers appreciation for dealers
SHTP-218SHTP-218
Click on image to enlarge
SHTP-219 April 10, 1949, newspapers - papers listed across top of page, 8 x 13, printed vertically, "Sheaffers Sentinel Worlds Greatest Pen Value at $10", illustration of blue plunger fill Sentinel FP and close ups of filler, clip and nibs
SHTP-220 May 22, 1944. Life, full color, 12.5 x 16, "The Service Side of Beauty", illustration of black Triumph FP and Pencil, leads and Skrip, nib of FP is reflected to show underside in a mirror
SHTP-221 May 27, 1944, Colliers, full color, 12.5 x 16, "Reflection of Perfection - Splendor? yes, and utmost utility", illustration of black Triumph FP and Pencil and reverse images of same on deep orange background
SHTP-222 August 1944, Newspapers- list of newpapers and publication dates across top of ad, full color, 10.5 x 17. "The Triumph Radial Writing Engine!", illustration of large close up of Triumph nib and feed, also green striped Triumph FP, lead and Skrip
SHTP-223 Nov 20, 1944, Life, full color, 11 x 14, "The Giant among Pen Points!", illustration of Triumph nib and brown striped Crest Fountain Pen
SHTP-226 Dec 5, 1944, PIC, full color, 11x14, "Lifetime Triumph Writes its own success story", illustration of large Triumph nib, red striped Triumph FP and Skrip V-Mail ink
SHTP-227 Nov 22, 1943, Life, full color, 11 x 14, "Handwritten letters are Priceless Treasures", illustration of red striped Triumph FP and pencil, stack of letters tied with ribbon and Skrip ink, holly around corners of ad
SHTP-228 Nov 27, 1943, Colliers, full color, 11 x 14, "Let your Pen bring you nearer this Christmas", illustration of brown striped Triumph FP and Pencil, the FP is writing a letter
SHTP-229 Dec 1943, Redbook, full color, 11 x 14, "Send a part of yourself this Christmas..Write a letter", illustration of green striped Triumph FP and pencil
SHTP-230 Dec 1947, Popular Mechanics, full color, 11 x 14, "Gifts that Keep on Giving", illustration of a boxed Tuckaway Threesome in black
SHTP-231 Aug 23, 1947 Colliers, full color, 11 x 14, "Worlds finest Gift for Writing", illustration of a boxed Tuckaway Threesome, black sentinel model
SHTP-232 Sept 1947, Fortune, full color, 10 x 13, "As Useful as it is Beautiful", illustration of woman writing with a Triumph desk pen, black glass base also shown
SHTP-233 Nov 1, 1947, Colliers, full color, 11 x 14, "When it comes to Writing come to Sheaffers", illustration of boxed Sheaffer Triumph Sentinel set, Skrip, black desk set
SHTP-234 Nov-Dec 1944, Various Magazines - list of magazines and publishing dates is printed at top of ad, full color, 11 x 14, "Designed for the Arts of Learning and Doing", illustration of brown striped Triumph FP and Pencil, leads and Skrip ink
SHTP-235 Nov 27 & Dec 11, 1949, NY Times and This Week Magazine, full color, 11 x 14, "Give Sheaffers Americas First Choice", illustration of 7 different Touchdown and Triumph FPs, sets and desk sets
SHTP-237 Nov 17, 1947, Life, full color, 11 x 14, "When it comes to writing - come to Sheaffers", illustration of 5 different Triumph desk sets
SHTP-238 Oct 14, 1944 & Dec 1944, Liberty and Argosy magazines, full color, 11 x 14, "Balance is the Rule with Sheaffers", illustrations of carmine striped Triumph Crest FP sitting on the edge of a wood ruler
SHTP-239 Aug 21, 1944 and Oct 1944, Life and Flying magazines, full color, 11 x 14, "More than styling -its NEW engineering!", illustration of enlarged Triumph nib and top op cap showing white dot, brown striped Triumph in center of page
SHTP-240 Nov 20, 1944, Newsweek, full color, 11 x 14, "Pacemaker of Writing Progress", illustration of black Triumph Crest FP and pencil
SHTP-242 April 19, 1947, Liberty Magazine, full color, 11 x 14, "Superior tip for dependable Writing", illustration of boxed Stratowriter ballpen and enlarged photo on tip of pen
SHTP-243 April 19, 1947, Saturday evening Post, full color, 11 x 14, "Personal Points to COnsider..", illustration of boxed Triumph Tuckaway FP and Pencil
SHTP-244 Nov 1947, National Geographic, full color, 11 x 14, "Functional Beauty for any Desk", Illustration of Triumph desk set with books in background
SHTP-245 Aug 18, 1947, Life, full color, 11 x 14, "When it comes to Writing, come to Sheaffers", illustration of boxed Tuckaway Threesome set
SHTP-247 Sept 15, 1947, Scholastic Magazines, full color, 11 x 14, "On every campus - coast to coast its Sheaffers that are wanted most!", illustration of boxed Triumph Threesome set, Skrip ink and leads
SHTP-248 May 24, 1947, Colliers, full color, 11 x 14, "Personalized Points for Personal Preference!", illustration of boxed Triumph Crest FP and Pencil sitting on top of a row of books
SHTP-249 July 21, 1947, Life, full color, 11 x 14, "Sheaffers Threesomes for every writing persons every writing need!", illustrations of boxed Tuckaway Threesome and boxed Sentinel DeLuxe Threesome sets
SHTP-250 Aug 1947, Family Circle and Popular Mechanics, full color, 11 x 14, "Sheaffers Quality in Triplicate", illustration of boxed Triumph Threesome set
SHTP-251 April 1947, American Magazine, full color, 11 x 14, "Reflection of thoughtful selection!", illustrations of 2 Triumph desk sets
SHTP-252 Dec 1947, Liberty, full color, 11 x 14, "Give the gift that won't let her forget", illustration of boxed Baliant Tuckaway Threesome set
SHTP-253 Mar 29, 1947, Colliers, full color, 11 x 14, "This point means yuou on Paper!", illustration of large hand holding large Triumph nib, also boxed Crest Deluxe FP and pencil set
SHTP-255 May 8, 1944, Newsweek, full color, 11 x 14, "Symbols of Good taste and good deeds!, illustrations of green striped Triumph FP and pencil
SHTP-256 Aug 1947, Better Homes and Gardens, full color, 11 x 14, "Beauty unmatched - except by utility", illustration of Triumph black desk set with yellow roses in background
SHTP-257 May 1947, RedBook, full color, 11 x 14, "As personal as his fingerprints", illustration of boxed Sheaffers Triumph set and a fingerprint!
SHTP-258 May 1947, Better Homes and Gardens, full color, 11 x 14, "Fitting complement to graceful living!", illustration of black Triumph desk set, woman's hand writing a letter.
SHTP-259 June 1947, Popular Mechanics, full color, 11 x 14, "For dependable ball tip writing", illustration of boxed Stratowriter ballpen
SHTP-260 Aug 28, 1944, Newsweek, full color, 11 x 14, "There's an engine under this hood!", illustration of brown striped Triumph FP from sevral different angles, Skrip ink
SHTP-261 Aug 1944 - Jan 1945, various magazines - magazine names and publication dates printed at top of ad, full color, 11 x 14, "Americas most precise engine for writing!", illustration of large Triumph nib and feed with a pair of dividers gripping on to it
SHTP-262 Apr-May 1944, American Magazine and Argosy, full color, 11 x 14, "The tradition of Sheaffer craftsmanship", illustration of carmine striped Triumph FP and Pencil
SHTP-263 May 22, 1944, Life, full color, 11 x 14, "Precision Engineered by Sheaffer", illustration of Triumph nib and feed at top, green striped Triumph FP and pencil at lower left corner
SHTP-264 Aug 28, 1943, Colliers, full color, 11 x 14, "Home Sweet Home on a bugle..that's mail call", illustartion of uniformed bugler at top, carmine striped Tuckaway FP and Pencil and brown striped Triumph FP and pencil
SHTP-265 Sept 1943, Jan 1944, various magazines - names of magazines and publication dates listed at top of ad, full color, 11 x 14 - printed horizontally, "Your Handwriting puts the Vitamins Y.O.U. into Letters!", illustration of green striped Triumph FP and pencil, Skrip V Mail ink
SHTP-266 Aug 26, 1944, Colliers, full color, 11 x 14, "The service side of Beauty", illustration of black Triumph FP and pencil, FP reverse image is reflected in mirror
SHTP-267 Sept 1943, Post Exchange, full color, 11 x 14, "Sell 4 ounce Skrip, it saves critical material, it gives more for his money", illustration of large bottle of V Mail Skrip
SHTP-269 Nov 26, 1949, Saturday Evening Post, full color, 11 x 14, "Give Sheaffers - Americas First Choice", illustrations of 4 different boxed sets, one desk set, large candle in center of ad
SHTP-271 Dec 1949 - Jan 1950, various magazines - magazines and publication dates listed at top of ad, full color, 11 x 14, "Give Sheaffers Americas First Choice", illustration of boxed Triumph Crest set, man's hand writing a letter
SHTP-272 Dec 9, 1944, Liberty, full color, 11 x 14, "Functional Beauty", illustration of black Triumph Crest FP and Pencil
SHTP-273 May 16, 1949, Life, full color, 11 x 14, "Give Sheaffers Americas First Choice", illustration of 3 different boxed sets, 2 desk sets, Skrip ink and gold pencil
SHTP-274 May 1949, Better Homes and Gardens, full color, 11 x 14, "Give Sheaffers Americas First Choice", illustration of 3 different boxed sets and desk set, inset down left side of ad is a reminder about birthdays, anniversaries, weddings and graduations
SHTP-275 Dec 11. 1949, Indpendent Comic Section of Leading Newspapers, full color, 11 x 15 - printed horizontally, "Give Sheaffers Americas First Choice", illustrations of 6 different boxed sets, 2 different desk sets, a very bright and colorful ad!
SHTP-276 Dec 10, 1949, Saturday Evening Post, full color, 11 x 14, "Give Sheaffers Americas First Choice!", illustration of 2 boxed sets and one desk set, star in background
SHTP-277 Dec 1947, newspaper comic section?, full color, 11 x 14, "Christmas Gift Suggestions", comic strip across top of ad with Jiggs and Tille, bottom of ad illustrates 5 different boxed sets, 2 different desk sets
SHTP-278 Dec 11. 1949, Various magazines - magazines are listed at top of ad, full color, 12 x 15, "Give Sheaffers", illustrations of 5 different boxed sets
SHTP-279 Sept 19, 1949, Life, full color, 12 x 15, "See Sheaffers Touchdown", illustration of hand pushing down Touchdown mechanism, also boxed green Sentinel Touchdown Threesome set
SHTP-280 Dec 10, 1949, Colliers, full color, 12 x 15, "Give Sheaffers Americas First Chocice", illustration of 5 different boxed sets and one Triumph desk set, star in middle of ad
SHTP-281 Nov 27, 1949, Various magazines - listed at top of ad, full color, 12 x 15, 7 diferent boxed sets shown, one Triumph desk set


Sheaffer Proofs
Thirties Forties
Fifties Sixties
ALL SHEAFFER PROOFS $10 ea or 3 for $25



SHTP-139 November 26, 1950, December 3, 1950, B&W, 10x15, “Sheaffer’s White Dot of Distinction, keenly appreciated by discriminating people”, illustration of “Triumph” Desk set.
SHTP-282 Spring 1953, Various magazines - magazines and publication dates are printed across top of ad, full color, 12 x 16, "Ends Dunk Filling", illustration of large Snorkel nib extended, very bright & colorful, unusual large sized ad


Sheaffer Proofs
Thirties Forties
Fifties Sixties
ALL SHEAFFER PROOFS $10 ea or 3 for $25



SHTP-73 Oct 1960, New Yorker and Sunset Magazines, B&W, 7x7, Xmas ad, PFMI set shown, "New! For Men Only"





Sheaffer Advertisements

Visit our Sheaffer Advertising Gallery Click Here

We have an extensive selection of Sheaffer magazine advertisements dating from the early 1900s into the 1960s. These advertisements are all in very good condition and quite suitable for framing.
PLEASE NOTE: Due to the large quantity of vintage advertisements we stock, it is nearly impossible to show a photo of each ad. It would take a short eternity for these pages to load! Please don't hesitate to email us if you'd like to see a jpeg of a particular advertisement listed. We'll get a scan off to you pronto!


Sheaffer Advertisments
Teens Twenties Thirties
Forties Fifties Sixties


SHF-345 1918, Nat Geographic, 7x10, B&W, “Sheaffer’s Self Filling Fountain Pen Writes the Instant it Touches paper”, hand writing with BCHR pen $12
SHF-373 1918, 9x12, Full Color, "First Among Practical Gifts, Sheaffer's Self Filling Fountain Pen", illustration of 4 Self Filling Fountain Pens. $15


Sheaffer Advertisments
Teens Twenties Thirties
Forties Fifties Sixties



SHF-204 Sep 1, 1928, Color, 9x12, Lifetime Balance Jade, Black & Pearl, Leaves illustrated, "Three Strong Carbon Copies" $12
SHF-206 1926, Color, 9x12, Lifetime desk pens, black desk set, "New story of Acheivement" $12
SHF-323A 1928, 8.5x11.5, full color, “Science contributes its finest materials to these masterpieces”, Flatop blk & pearl FP & pencil shown, oriental pastel art at top, rough edges and light smudge marks $5
SHF-349 May 1928, Nat Geographic, 7x10, full color, “Beautiful things have always had the world’s applause”, Jade flatop pen & pencil and Black ringtop illustrated at top in front of pastel medallion $12
SHF-360 March 10, 1928, The Saturday Evening Post, 11x14, Full Color, "Beautiful things have always had the world's applause", Illustration of 2 Lifetime Fountain pens, one green one black, 1 green Lifetime pencil, and a Jet Glass Lifetime Desk Fountain-pen set. $12
SHF-361 August 27, 1927, The Saturday Evening Post, 11x14, Full Color, "For the home there is no other writing instrument like this", illustration of 2 Lifetime Desk Fountain-pen sets, and a Regular Lifetime pen. $12
SHF-362 November 6, 1926, The Saturday Evening Post, 11x14, Full Color, "This fountain pen desk set is writing a new story of achievement", illustration of Double Lifetime Desk Set, and Regular Lifetime Pen. $12
SHF-363 April 24, 1926, The Saturday Evening Post, 11x14, Full Color, "Sheaffer has given the world a new idea", illustration of Double Lifetime Desk Set, and Regular Lifetime Pen. $12
SHF-365 March 15, 1924, The Saturday Evening Post, 11x14, B&W, "Sheaffer's Lifetime Family", illustrations of 45 Special, Secretary, Student Special, and Lifetime. $11
SHF-372 January 14, 1928, The Saturday Evening Post, 11x14, Full Color, "Long-life is a matter of substantial building", illustration of 2 Lifetime Fountain Pens, and 1 Lifetime Pencil. $12
SHF-374 November 19, 1927, The Saturday Evening Post, 11x14, Full Color, "If your finest gift has the little white dot it's a genuine Lifetime", illustration of Italian Marble "Lifetime" Desk Fountain-pen Set, Jet Glass "Lifetime" Desk Fountain-pen Set, Oval Crystal Glass "Lifetime" Desk Fountain-pen Set. $12
SHF-376 May 5, 1928, The Saturday Evening Post, 11x14, Full Color, "This pencil holds a thrill for those who love fine things", illustration of inside of Lifetime Pencil. $12
SHF-377 November 29, 1924, The Saturday Evening Post, 11x14, Full Color, "The gift of a lifetime", illustration of Sheaffer Giftie set with Pencil and Sheaffer Lifetime Fountain Pen. $12
SHF-412 1928, The National Geographic, 7x10, Full Color, "Have you experienced the feel of this desk fountain-pen?", illustration of Special Lifetime Desk Fountain-pen Set, and Jet Glass Lifetime Desk Fountain-pen Set. $12
SHF-413 1928, The National Geographic, 7x10, Full Color, "Beautiful things have always ahd the world's applause", illustration of two Lifetime Fountain Pens, and one Lifetime Pencil. $12
SHF-414 1928, The National Geographic, 7x10, B&W&Gold, "Long-life is a matter of substantial building", illustration of two Lifetime fountain pens, and one Lifetime Pencil. $11
SHF-442 October 31, 1925, The Saturday Evening Post, 11x14, Full Color, “The swift conqueror-a white-dotted green pen has won America”, illustration of Lifetime Pen in green. $11
SHF-443 February 11, 1928, The Saturday Evening Post, 11x14, Full Color, “Sheaffer gave the world its writing instruments of real beauty”, Italian Marble “Lifetime” Desk Fountain-pen set, Oval Crystal Glass “Lifetime” Desk Fountain-pen Set, Jet Glass “Lifetime” Desk Fountain-pen Set, and an Onyx “Lifetime” Desk Fountain-pen Set shown. $11
SHF-444 April 23, 1927, The Saturday Evening Post, 11x14, Full Color, “Mastership in all types of fountain pen desk sets”, Sheaffer Desk Set and Sheaffer Lifetime pen shown. $11
SHF-448 October 22, 1927, The Saturday Evening Post, 11x14, Full Color, “Are you carrying a little white dot on your fountain-pen?”, illustration of Lifetime pen and pencil in green. $12


Sheaffer Advertisments
Teens Twenties Thirties
Forties Fifties Sixties



SHF-208 Nov 1931, Full Color, 7x10, National Geographic, 5 fountain pen desk sets shown, 1 with german shepherds, “Vast difference” $11
SHF-222 may 1933, Full color, 8x10, American Artist, Feathertouch point close up-neat ad $12
SHF-279 May 193, Full Color, 7x10, National Geographic, Lifetime green boxed set, pen stand, “the white dot crowns your graduation or wedding gift!” $10
SHF-328 A May 1937, Nat Geographic, 7x10, full color, “Lifetime Feathertouch World’s Lowest Cost Pen”, boxed brown striated Balance set, also Balance pens shown in ebonized pearl and roseglow $12
SHF-350 1931, Nat Geographic, 7x10, full color, “Sheaffer presents the Autograph in Lifetime pens and pencils”, marine green marble & black & pearl pens & pencil with 14KT bands illustrated, tiny spots in top border, pencil marks at bottom $3
SHF-352 Aug 1932, Nat Geographic, 7x10, full color, “Take Sheaffer Quality back to school, there’s a Sheaffer set for every purse”, shown at top is 4 piece set - pen, pencil, vest pocket pencil is marine green marble & BHR inkwell $11
SHF-364 May 29, 1939, Life, 11x14, Full Color, "Sheaffer's Lifetime Identified by the White Dot-You give the world's finest when the white dot crowns your graduation or wedding gift", illustration of Sheaffer Lifetime Pen and Pencil set, and Desk set. $11
SHF-368 November 29, 1937, Life, 11x14, Full Color, "50 Christmases From now...your Lifetime Pen Gifts Still Will Serve", illustration of 7 desk sets, 4 pen and pencil sets. $11
SHF-415 1931, The National Geographic, 7x10, Full Color, "The Balance pencil-beautiful, rugged, precise-is Sheaffer's alone", illustration of HTSC pencil in Marine Green, and KGR golf pencil. $11
SHF-449 August 13, 1938, The Saturday Evening Post, 22x14-double page ad, Full Color, “Demand the white dot, the only Lifetime Pen”, purple background illustrations of Ensemble with Chromium Trim, desk set, black ensemble. $15
SHF-457 July 20, 1935, The Saturday Evening Post, 11x14, Full Color, “Only Sheaffer has them all!”, illustrations of two Sheaffer Lady pens and Sheaffer ensemble. $11
SHF-460 August 11, 1934, 11x14, Full Color, “Lifetime-Feathertouch, Visible Skrip supply-one stroke fills, empties, cleans”, illustrations of two lifetime fountain pens. $11


Sheaffer Advertisments
Teens Twenties Thirties
Forties Fifties Sixties



SHF-193 Nov 29, 1947, Color, 11x14, Two Threesome boxed sets, "Not just for Christmas" $10
SHF-199 Sept 1940, Full color, 7x10, National Geographic, 2 Lifetime sets, skrip lead, “lasting link between home, school & future” $9
SHF-200 Mar 1944, Full Color, 7x10, National Geographic, Tuckaway pen & pencil, “Leaders in Writing Progress” $9
SHF-203 March 1945, Full Color, 7x10, National Geographic, 2 triumph boxed sets, “new generation of pendom’s finest” $9
SHF-223 May 1945, Full Color, 7x10, National Geographic, Triumph boxed set, “Born of war to serve in peace” $10
SHF-249 1948, Full Color, 7x10, National Geographic, Burgundy Crest threesome, Safeguard desk set, “Going through school & going through life” $9
SHF-250 1947, Full Color, 7x10, Popular Mechanics, Sentinel deluxe threesome, “Quality in Triplicate” water stain-lower right $5
SHF-251 Nov 1944, Full Color, 7x10, National Geographic, Triumph nib closeup, Triumph red pearl pen, “Dirty spots” $5
SHF-252 March 1942, Full Color, 7x10, National Geographic, Lifetime Feathertouch red set, Vigilant brown set, 2 pen stands, “Gift Magic!” $9
SHF-253 Sept 1949, Full Color, 7x10, National Geographic, Touchdown, “Easiest pen in the world to fill” $9
SHF-258 1945, Full Color, 7x10, National Geographic, Tuckaway red boxed set, Crest boxed set, “New Generation of Pendom’s finest...” $9
SHF-261 Sept 1949, Full Color, 7x10, National Geographic, Touchdown, “Easiest pen in the world to fill” $9
SHF-274 Setp 1941, Full Color, 7x10, National Geographic, Feathertouch red set, Valiant set with military clip, spiral grip pencil, “For personal achievement” $9
SHF-276 Sept 1948, Full Color, 7x10, National Geographic, Sentinel Deluxe Therresome, “Best to give...Best to own!” $10
SHF-282 1942, Full color, 7x10, National Geographic, Feathertouch ensemble, Vigilant ensemble iwht military clip, “Equip their hands & minds for life” $9
SHF-302 Nov 19, 1945, Full Color, 11x14, Life, Boxed tuckaway set, “Unmatched quality” $10
SHF-304 Nov 18, 1946, Full Color, 11x14, Masterpiece Threesome, stain upper right corner $5
SHF-305 Dec 6, 1941, B&W, 11x14, Collier’s WASP clipper, 2 boxed sets, 3 pens, “Proud gifts” $10
SHF-306 1949, Full Color, 11x14, Triumph pens showns 1939 model & 1949 model with wide autograph bands, “First choice in writing insturments” $10
SHF-311 Aug 16, 1948, 11x14, full color, Tuckaway threesome and Crest threesome shown, “Sheaffer’s White Dot means your Back-to-School gift is finest of its kind” $10
SHF-326A 1948, Nat Geographic, 7x10, full color, “A gift means much more when it’s made by Sheaffer’s”, boxed Crest Threesome and Sentinel Tuckaway sets shown, double desk set at bottom, light stain upper right corner $5
SHF-330A Mar 1942, Nat Geographic, 7x10, full color, printed horizontally, “Gift Magic! To pull the Easter Rabbit out of the Hat”, two pen stands, boxed sets of Carmine & Golden brown Balance pens shown $9
SHF-332 1945, Nat Geographic, 7x10, full color, “The new generation of Pendom’s finest”, boxed sets of Triumphs in carmine and Crest model $9
SHF-335 1941, Nat Geographic, 7x10, full color, “Sheaffer’s Gifts That Live While Sentiment Lasts”, boxed sets of carmine, golden brown stripe and marine green striped pens $9
SHF-337
1946, Nat Geographic, 7x10, full color, “Examine! Compare! Write! Sheafffer’s Triumph”, large illustration of Triumph nib & pencil sleeve tip, boxed Crest set
$9
SHF-340 1944, Nat Geographic, 7x10, full color, “Beauty that is ageless Craftsmanship that endures”, Triumph marine green pen & pencil, Skrip V-Mail ink $9
SHF-359 May 22, 1948, Collier's, 5x14, Full Color, "The White Dot assures instant appreciation of your graduation gift!, It's the mark of Distinction Identifying Sheaffer's Finest!", illustration of Crest DeLuxe Threesome in burgundy, Sentinel Tuckaway Ensemble in blue, and Triumph desk set. $10
SHF-394 July 18, 1949, Life, 11x14, Full Color, "Now! Easiest Pen in the World to Fill, Sheaffer's New TouchDown", illustration of hand holding Sheaffer Touchdown, Sentinel Deluxe Threesome in green. $10
SHF-395 1944, 11x14, Full Color, "The Lifetime Pen Guaranteed for the Life of the First User!", illustration of two Lifetime Fountain Pens. AS-IS worn edges. $8
SHF-396 July 29, 1940, Life, 11x14, Full Color, "Sheaffer's Skybox the airplane special, for yourself for a gift!", illustrations of Lady Skyboy Lifetime Feathertouch Ensemble in burgundy, Skyboy Lifetime Feathertouch Ensemble in green, and Skyboy pen in black. $10
SHF-405 December 8, 1945, Collier's, 11x14, Full Color, “Will you be judge and jury of this...most gracious of gifts?", illustration of Crest Triumph Pen and Pencil Set. $10
SHF-406 November 18, 1946, Life, 11x14, Full Color, "Masterpiece-for Presentation, Fourteen Karat Gold Wrought by Skilled Artisans", illustration of Triumph Masterpiece Pen with Lifetime Point, Stratowriter Masterpiece with retractable ball tip, Fineline Masterpiece Pencil with Sleeve tip. $10
SHF-407 May 17, 1947, The Saturday Evening Post, 11x14, Full Color, "Safeguard reservoir desk set by Sheaffer", illustration of Safeguard reservoir desk set. $10
SHF-416 1948, The National Geographic, 7x10, Full Color, "Mark of Distinction, The white dot found only on Sheaffer's Finest Products", illustration of Sentinel Tuckaway Threesome in blue. $10
SHF-419 March 1941, 7x10, Full Color, "Gift Satisfaction Starts Here and Lasts Throughout Life!", illustration of Sovereign Lifetime Feathertouch Ensemble, Spiral-Grip Pencil, and Fineline Leads. $10
SHF-427 August 16, 1948, Life, 11x14, Full Color, "Sheaffer's White Dot means your Back-to-School gift is finest of its kind", Blue Sentinel Tuckaway Threesome, and Brown Crest Deluxe Threesome shown. $10
SHF-428 1942, 22x14-doublepage ad, Full Color, "Triumph the newest Lifetime, the pen achievement of the century", Triumph Tuckaway Lifetime Feathertouch Ensemble, Crest Triumph Tuckaway pencil, Triumph Tuckaway pen, Crest Triumph pencil, Triumph pen shown. $12
SHF-429 August 25, 1941, Life, 11x14, Full Color, "In School, U.S. Services, Business and through life Sheaffer's Lifetime, timeless gifts to make the most of time", Lady Sheaffer Ensemble in green shown, Valiant Ensemble shown, Spiral-Grip pencil shown, and inks shown. $10
SHF-430 November 25, 1940, Life, "Gifts that inspire and delight and cost no more", illustrations of Crest Lifetime Ensemble, Lady Sheaffer Lifetime Ensemble, Admiral Feathertouch Ensemble, and five desk sets. $10
SHF-431 November 27, 1948, The Saturday Evening Post, 11x14, Full Color, "Gifts of outstanding Distinction", illustration of Jet Crystal Triple Desk set, Brazilian Onyx Double Desk Set, Mexican Onyx Single Desk Set, Spanish Onyx Single Desk Set, Jet Crystal Single Desk Set, Italian Marble Single Desk Set. $10
SHF-434 1949, 11x14, Full Color, "Give Sheaffer's America's first choice! (by actual sales records)", Crest Deluxe Threesome, Valiant Ensemble, Sentinel Deluxe Ensemble, and Triumph Desk set shown. $10
SHF-435 1949, 11x14, Full Color, “See Sheaffer's Touchdown, identified by the white dot of distinction", illustration of Sentinel Threesome in green, also shown hand holding a Touchdown pen in green. $10
SHF-437 November 29, 1947, The Saturday Evening Post, 11x14, Full Color, "Not just for Christmas but every day years to come!", illustrations of Sentinel Tuckaway Threesome and Crest DeLuxe Threesome $10
SHF-438 August 18, 1947, Life, 11x14, Full Color, "When it comes to Writing, come to Sheaffer's", illustration of Sheaffer Threesome in black. $10
SHF-456 August 21, 1944, Life, 11x14, Full Color, “More than styling - it’s NEW engineering!”, Triumph Lifetime pen with clip, 14K point shown and clip shown. $10
SHF-461 February 22, 1947, The Saturday Evening Post, 11x14, Full Color, “Inviting microscopic examination Stratowriter”, Stratowrtier pint shown on top half of ad, Stratowriter boxed ball point on bottom. $10
SHF-462 May 16, 1949, Life, 11x14, Full Color, “Give Sheaffer’s...America’s First Choice!”, White Dot Safeguard Desk Set, Crest Deluxe Threesome, Sheaffer’s Gold-Filled Pencil, Brazilian Onyx Desk Set, and Sentinel Tuckaway Threesome shown. $10
SHF-463 November 20, 1944, Life, 11x14, Full Color, “The Giant Among Pen Points! Lifetime Triumph Model”, illustration of Crest “Triumph” Lifetime pen with clip. $10
SHF-464 November 22, 1943, Life, 11x14, Full Color, “Handwritten letters are priceless treasures”, stack of letters tied together with red and green ribbon, Triumph Lifetime pen with clip and Triumph pencil with clip. $10
SHF-466 May 14, 1949, The Saturday Evening Post, 5 1/4x11, Full Color, “Sheaffer’s Sentinel-World’s Greatest Pen Value at $15”, Sentinel Deluxe Threesome, Sentinel Fountain Pen shown. $10


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Teens Twenties Thirties
Forties Fifties Sixties



SHF-187 May 5, 1951, Full Color, 11x14, Saturday Evening Post, Sentinel green threesome, “Nothing less will do...” $9
SHF-189 March 17, 1951, Full color, 11x14, Saturday Evening Post, Green Valiant, Burgundy Sentinel, black crest, gold-filled pens, “All other pens are clumsy” $9
SHF-194 1957, Full color, 11x14, Red Cartridge pen, “Fills like a ballpoint” $9
SHF-195 Dec 8, 1956, Full Color, 11x14, Saturday Evening Post, 2 desk sets, Statesman, Crest, Special, Clipper, “Gifts for every purse” $9
SHF-237 1950, Full Color, 11x14, “Pfft! It’s filled”, Touchdown filler $9
SHF-238 April 2, 1954, Full Color, 11x14, Collier’s, Fineline 500, Guaranteed to write 5 times longer” $9
SHF-239 1959, Full Color, 5x7, Cartridge pen, “Student Leaders...” $2
SHF-244 1959, Full Color, 5x7, Cartridge Fountain pen, “Loads like a rifle” $2
SHF-245 1955, Full Color, 5x7, Sentinel ensemble, baby shoes, “Seems like only yesterday” $2
SHF-248 1958, Full color, 7x10, National Geographic, Burgundy Snorkel Set, Jack Dempsey, “Notice the pen that’s part of him!” $8
SHF-256 1952, Full color,7x10, National Geographic, Valiant Burgundy, “Every minute 23 more people switch...” $8
SHF-262 1954, Full Color, 7x10, National Geographic, Black snorkel boxed set, “World’s finest pen” $8
SHF-265 1954, Full Color, 7x10, Natinal Geographic, Crest Snorkel set, “For an extra special Thank you” $8
SHF-266 1956, Full color, 7x10, National Geographic, Snorkel Sentinel green set, “Caught in the act of giving the finest” $8
SHF-269 1951, Full Color, 7x10, National Geographic, Crest deluxe boxed set, “You know what’s new!” $8
SHF-270 1951, Full Color, 7x10, National Geographic, Crest threesome boxed, “Slender beauty to delight the hand & eye...” $8
SHF-281 1950, Full Color, 7x10, National Geographic, Crest deluxe threesome, “America’s First Choice” $8
SHF-288 1955, Full Color, 7x10, Sentinel ensemble, baby shoes, “Seems like only yesterday” $7
SHF-291 1957, 5x11, black, gold & white, “Ballpoint with exclusive Sterling Silver tip”, close up of point $7
SHF-300 1959, Full Color, 5x11, Skripsert cartridge with Fountain pen, “loads like a rifle” $7
SHF-307 1953, Full color, 11x14, Crest ensemble, Sentinel Threesome, Signature ensemble, jet base, Statesman ensemble, Spanish onyx base, Jackie Gleason top/left, “M-M-M-Boy what a gift!”, christmas $9
SHF-310 1952, 11x28(double page-cut in half), Full color, Snorkel point close up-very nice ad, “Just in time for Christmas” $12
SHF-318A Nov 1954, Nat Geographic, 7x10, full color, “For an extra special Thank You”, woman’s hand shown writing a thank you note with a Crest Snorkel, also boxed set shown $8
SHF-319A Nov 1954, Nat Geographic, 7x10, full color, “For an extra special Thank You”, woman’s hand shown writing a thank you note with a Crest Snorkel, also boxed set shown $8
SHF-341 1958, Nat Geographic, 7x10, full color, “Ever wonder what Jack Dempsey carries in his coat pocket?”, photo of Dempsey in corner, lots of pocket stuff & a burg Snorkel set shown in foreground $8
SHF-378 November 4, 1950, Collier's, 11x14, Full Color, "Sheaffer's Tribute To Good Taste", illustration of Sheaffer's Valiant Pen and Pencil in green. $9
SHF-389 March 5, 1952, 9x12, Full Color, "Every minute 23 more people switch to new Sheaffer's pencil-slim TM", illustration of Sheaffer TM. $9 SHF-391 1950, 11x14, Full Color, "Ultimate in Gifts Sheaffer's with Personal Signature" illustration of Fountain Pen, Stratowriter Ballpoint, and Pencil with Signature on bands. $9
SHF-400 1953, 11x14, Full Color, "Ends Dunk Filling, Sheaffer's Snorkel Pen, The only pen you fill without wiping off the point", illustration of Sheaffer Snorkel point being filled, and a point dunked in ink next to it, also shown a Sheaffer Snorkel in Burgundy. $9
SHF-401 1951, 11x14, Full Color, "Sheaffer's TM, Now outdates all others", illustration of Valiant TM, Sentinel TM, Crest TM, And Gold-Filled TM. $9
SHF-408 August 13, 1958, The Saturday Evening Post, 22x14, Full Color, "Demand the white dot the only Lifetime Pen", illustration of Sheaffer Feathertouch pen, Ensemble with Chromium trim, Sheaffer Lifetime Ensemble in black, and single desk set. $12
SHF-409 1950, 11x14, Full Color, "Pfft! It's filled!, Sheaffer's New TouchDown Filler", illustration of Sentinel Threesome and Sentinel Fountain Pen. $9
SHF-421 August 23, 1954, Life, 11x14, Full Color, "It's a breeze with Sheaffer's New Snorkel Pen", illustration of school note book, page torn out, Work's done out for fun-written on paper, Sheaffer Snorkel pen and pencil laying on top of notebook. $9
SHF-422 1950, 11x14, Full Color, "o-o-o-o-o-oh! It's new Sheaffer's New TM", illustration of Sheaffer Feathertouch TM in green, and Sheaffer Giant Feathertouch nib. $9
SHF-423 1950, 11x14, Full Color, "o-o-o-o-o-oh! It's new Sheaffer's New TM", illustration of Sheaffer Feathertouch TM in green, and Sheaffer Giant Feathertouch nib. $9
SHF-424 1951, 11x14, Full Color, "Sheaffer's TM, Now you'll say "All other pens are clumsy", illustration of green Valiant TM, red Sentinel TM, black Crest TM, and Gold-Filled TM, black background. $9
SHF-425 December 9, 1950, Collier's, 11x14, Full Color, "Matchless Sheaffer's White dot of Distinction, America's First Choice", illustration of Sheaffer's Sentinel threesome in black. $9
SHF-426 December 13, 1952, 11x14, Full Color, "This is New! Sheaffer's TM Snorkel", illustration of Sentinel TM Threesome in black, large illustration of point not being dunked. $9
SHF-446 1951, 10x13, Full Color, “Sheaffer’s TM, Nothing so New!”, illustration of Valiant Threesome set. $8
SHF-447 November 4, 1950, Collier’s, 11x14, Full Color, “Sheaffer’s-Tribute to good taste”, illustration of Sheaffer’s Valiant pen and pencil. $8
SHF-450 1951, 11x14, Full Color, “Sheaffer’s TM Never forgotten..”, Sheaffer Sentinel TM Pen, pencil and ballpoint shown. $9
SHF-451 1952, 11x14, Full Color, “This is New! Sheaffer’s TM Snorkel”, illustration of Crest TM Threesome, large illustration of Snorkel point. $9
SHF-453 May 3, 1952, The Saturday Evening Post, 11x14, Full Color, “Every minute 23 more people switch to new Sheaffer’s pencil-slim TM, Why don’t you test it today!”, illustration of Valiant TM pen. $9
SHF-455 September 1, 1951, The Saturday Evening Post, 11x14, Full Color, “Sheaffer’s TM Packed with “pick-me-up” appeal”, illustration of black Sentinel TM, black Sentinel Pencil, Statesman TM ensemble. $9
SHF-458 1952, 11x14, Full Color, “This is New! Sheaffer’s TM Snorkel”, illustration of Sentinel TM threesome, and large illustration of Sheaffer 14K point. $9


Sheaffer Advertisments
Teens Twenties Thirties
Forties Fifties Sixties



SHF-246 1964, Full Color, 5x7, Safeguard ballpen & pencil, “Bell ringer gifts” $2
SHF-259 1963, Full Color, 7x10, National Geographic, mexican marble desk set, man writing $4
SHF-260 1963, Full color, 7x10, National Geographic, Brazilian marble desk set, “How to say Merry Christmas” $4
SHF-263 1964, Full Color, 8 1/2x11, Mexican marble desk set, “...make sure your wedding gift won’t wind up in the attic” $5
SHF-273 1965, Full color, 7x10, National Geogrpahic, wood desk set, WDIII Triumph ballpen & jet set, “Christmas gift problems?” $6
SHF-287 1962, Full color, 7x10, National Geographic, Jet Crystal desk set, “Gift as good as gold” $6



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